´ The Cost of Doing Nothing -
July 20, 2016

We know exactly how much energy and money we need to do something right now. So we postpone it. Unless the pain gets worse we forget about it. If it does we carry on this evaluation and postponing mechanism until the day the pain is unbearable. Then we are willing to pay whatever price we have to pay. The earlier we bite the bullet the longer we will benefit from that. The longer we wait the less alternatives we have and the more it costs. Factor in the cost of doing nothing and don’t make the mistake of assuming, that the pain will stay the same. Unaddressed pain increases.

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