Using our potential and expressing our creativity is usually not high on daily to-do lists. Everything else just screams so much louder. Yet as Brené Brown, a famous researcher has observed, potential that you don’t use starts eating at you from the inside. Other research points in a similar direction, where it links creativity to depression, not because that’s the horrible fate of the artist, but because there is little overlap between the inner world of a creative person and the priorities societies value at large. The message seems clear to me, although the research might not phrase it urgently just yet: if you let your potential die, you die a little bit more every day.