Ideas are seductive: they give us little dopamine bangs and make things look easy. Everybody follow this idea and we’re good to go. I love the rush that a good idea brings, the excitement when you explore something that might not yet exist but could. But if we want to see those ideas come to life we have to be prepared to do more than share a few articles and give a few victory speeches. We need to unite the best ideas into a process that we implement. That is the only way anything has ever been achieved.