´ August 23, 2016 -

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August 23, 2016

What is a piece of advice do you give often? Here’s one I share with my youngsters as a learning metaphor: imagine you are outfitting a grocery store. Now imagine somebody would hurl the wood, nails, some milk and the batteries at you. How would that work out? First you want to build the structures. Once those are done you fill in the actual groceries. Trying to do all at once slows you down.

So how applicable is your own advice to a situation that you are facing right now? I have to frequently remind myself not to mix script writing, marketing strategy, marketing steps, admin, relationship building and maintaining and the technical aspects of a book launch, but get clarity about what I want, draw up a good plan to get there and then execute step by step.