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We want to be sure that the energy and resources we invest will turn out to be a good investment. According to that logic we will never be the people who help bring anything worthy into this world because we will always wait for those signs of success. That leads to a chicken and egg problem for most creators: people would support their campaigns and buy their products if they only knew that it would make them look good.
The one place where the majority of the world deviates from this principle is when having children: we have nothing but hope and possibly faith that it will turn out okay. And with that attitude the majority of the people end up being good people. What would happen if we could adopt this mindset to support others, regardless?