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People often wonder how long it takes to form a habit. Somehow popular culture seems to love the number 21 days, although that is not true, because some habits clearly take longer than others (say if you were motivated to eat chocolate every day you could probably implement that immediately). What Gretchen Rubin says is that a habit is a habit when we have ceased to ask ourselves any questions about it but just do it. There is no decision involved, rather the moment we stop thinking about whether we should do something or not it’s a habit.