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We often think that people who create unique work are outstanding in many different ways too. Yet research shows that this is not the case. The opposite is true: if someone is ready to risk something in one domain, by for example abandoning the established path they make sure that they don’t take too many risks in other areas of life. The reason is that we have to balance the risks that we take: if we risk a lot in one domain, we make sure that other aspects of our life remain perfectly safe. This logic is also tied to energy: standing out takes a lot of energy. We have to deal with people staring, asking questions, possibly talking behind our backs. We can deal with all of that if we think it’s worth it but it’s too much if we would risk it in all areas of life.