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Common sense is not so common.
Derek Sivers, the founder of CD Baby, talked about how the thing his clients talked most about (apart from some legendary stories involving squids and chewing gum) was the fact that real people picked up the phone when someone called customer service.
We like to think about what’s hard, what the secret is that nobody knows but how about today we do something that everybody knows about, something that your grandma told you. Something that is common and therefore not so common at all.