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Rules were designed to keep us from thinking. That can be a good thing. Who wants to ponder every day whether to brush their teeth or not? Just do it. But sometimes rules just become relics: they used to make sense way back, when that old computer system with more limitations was operating. But now the rule is followed to absolutely no benefit. Those kind of things can bog us down. They can bum our customers out who might be a bit less jaded.