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Adults love straight-forward solutions. We love them so much that we would rather spend years and years finding “the one thing that changes our life” instead of changing ourselves. That’s why tools are so much more popular than processes because if only we had the right tools, everything else would fall into place.
When is the last time you heard someone say ‘I really used to struggle with my self-esteem. Then I bought one book and the problem was solved forever.’